Adduce Marketing Case Study
Hogrefe Limited is the UK operating company of Hogrefe Verlagsgruppe, an international publisher of psychologist journals, books and psychometric testing tools headquartered in Germany. It is located in Oxford and focuses on the publishing of psychometric tests for both occupational and clinical use along with supportive training and consultancy services.
Hogrefe Limited was created by the acquisition of The Test Agency in 2003 and has been realigning its business focus and marketing activity since then. Based on the early success of this activity the company decided to accelerate growth and brought in Adduce Marketing to provide additional support.
Adduce Marketing has worked with the company to strengthen their marketing strategy and to engage a go-to-market approach that is building improved revenue streams through acquiring new corporate clients in what is an extremely competitive market.
In addition, Adduce Marketing has contributed operationally to creating improved marketing materials and a higher profile in the UK market.
"We are experts in the world of psychometric testing and wanted the support of someone who is as much an expert as us, but in the world of marketing. Neil Brooks from Adduce Marketing fitted the bill exactly. He has brought a wealth of experience to our business decisions and has accelerated our UK growth plans. We are now much better positioned in our routes to market and have improved our offer to clients. We would certainly recommend Adduce Marketing to other businesses needing more clarity and bite in their marketing."
Wendy Lord, Chief Psychologist and Development Director