Small Businesses Have Big Ambitions
Planning for where your future growth will come from, and delivering it, can be accomplished with memorable marketing strategies that adopt a holistic view of your business, customers, competitors and markets.
Remember your current customers
It's easy to get carried away with a vision for the future. Yet growing your company in a controlled and profitable way is the hardest thing to achieve in business. Not only do you have to worry about cash flow, capital investments, staffing and properties but also about keeping your current customers.
Maintaining the quality level of your products and services to your current customers whilst your management focus is on growth requires good planning and scrupulous monitoring. You will also need to make sure that they continue to feel valued even though your growth is generating many new customers too.
Memorable marketing programmes directed at current customers will help keep them loyal and maintain the levels of repeat business that you will be relying on to fund your growth plans.
Putting it all together
It is important that you keep a balance between the attention that you pay to existing customers and the effort that you put into finding new ones. Putting it all together into a single holistic marketing strategy is key to controlled and profitable growth.
Creating a marketing strategy needn't be a dry and dusty process filled with strange acronyms and terminology. It should be a simple statement of what you are trying to achieve, how you plan to go about it and some simple performance metrics to check if you are on target or not ... all in plain english so that everyone understands it. And it should always call for memorable marketing programmes.
Working with Adduce Marketing will help you to make your marketing more memorable so that it better supports your business ambitions. This means that big customers will be able to differentiate your products and services from those of your competitors and clearly see the value in buying from you ... a small business.
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Small Businesses Have Big Customers
Small Businesses Have Big Competitors