businesses can have big customers
reaching the right decision makers in your existing and prospective
customers can be achieved with the right focus and memorable
marketing activities - even if you are a small company. Here are a
few tips ...
your proposition to customers as simple as you can might feel
'wrong' because you are leaving a number of specific products or
services unmentioned. However, your large customers will be buying
from many different suppliers and will find it hard to 'pigeon-hole'
your offer unless you help them through absolute clarity of what it
is and how it can benefit them.
are trading with the customer you can then introduce them to your
additional products and services in an appropriate way at an
creatively about your offer
easiest thing is to follow the herd. Yet product and service
definitions, pricing models, purchasing processes and after-sales
support are all areas where, with some creative thinking, you can
stand out from the crowd. And being different allows you to compete
in different areas and at different pricing levels.
the creative thinking into your marketing programmes will help you
to improve the rate at which you win new customers as well as
generate increased repeat business levels from existing
and working pragmatically like this will help you to make
your marketing work better for you in a more memorable way.
This means that your target customers will be able to differentiate
your products and services from those of your competitors and
clearly see the value in buying from you.
If you would like some advice on memorable
marketing techniques for your own business, or you know someone
at another business who might need help, then please contact us. The sooner you start, the sooner you will benefit.